Building Your Fanbase Collection - The Cyber PR Music Blog

The Musician’s Communication Map – Updated!

Ariel Hyatt — Fri, 11 Apr 2025 18:54:23 +0000

A Visual Tool for Building Real Fan Relationships The Musician’s Communication Map was originally created for my last book The Ultimate Guide to Music Publicity. The landscape has shifted. Today’s artists face more platforms, more pressure, and more noise than ever — and most of it pushes you to chase exposure instead of building connection […]

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Bond Marketing: The Secret to Building a Real Music Career

Ariel Hyatt — Sun, 30 Mar 2025 20:25:22 +0000

Bond Marketing is a fan-building approach that prioritizes real connection over vanity metrics. Unlike the kind of music marketing that dominates today—obsessed with chasing streams, likes, and viral moments—Bond Marketing helps independent musicians create lasting, loyal relationships with fans, turning passive listeners into true supporters. Most musicians who come to Cyber PR share a common […]

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Why “As Many People as Possible” Is NOT a Strategy (and What to Do Instead)

Ariel Hyatt — Thu, 22 Aug 2024 04:30:33 +0000

Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get “as many people to hear your music as possible.” Let me be clear: This is NOT a strategy. It’s a guaranteed way to stay unfocused, chasing tactics that […]

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Your Three Communities, Part 1: Your Super Fans

Ariel Hyatt — Thu, 01 Feb 2024 11:00:12 +0000

Every Artist Has Three Communities – they are separate from one another. The challenge most artists face isn’t just reaching fans—it’s understanding that not all fans are the same. Yet, many artists make the mistake of using a one-size-fits-all approach when marketing and promoting their music, treating every follower, listener, and supporter as if they […]

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Your Fan Journey Probably Sucks – Here’s How to Fix it

Ariel Hyatt — Tue, 30 Apr 2024 16:00:40 +0000

What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover you and what helps them become engaged fans. This fan journey may start on Google, Spotify, SoundCloud, or Instagram. The word journey means that it won’t end […]

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Your Three Communities Part 2: Your Engaged Fans

Ariel Hyatt — Sun, 20 Oct 2024 06:10:54 +0000

Do You Know Who Your Engaged Fans Are? Every artist has three distinct communities within their fanbase, each with unique characteristics. The challenge is that most artists tend to use just one blanket strategy for marketing and promoting, failing to recognize the differences among these groups. This post dives into how to energize and truly […]

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Two Podcasts That Explain Email For Musicians

Ariel Hyatt — Thu, 21 Mar 2024 11:00:56 +0000

Are you sick of reading blogs? I’ve got 2 podcasts for you! Amongst all the pressure of social media, Spotify numbers, and live performance stands one of the most overlooked and powerful ways to make money as a musician now and I have been interviewed on 2 great podcasts that you can dive into now. […]

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7 Valuable Email List Tips

Ariel Hyatt — Wed, 20 Mar 2024 12:00:58 +0000

One of the most frequent questions I get is “why do I need an email list?” It’s easy to get fixated on social media and Spotify as a way to propel your career forward, and for good reason. We’re on them all day and they’re always touted as a must have for artists! This is […]

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Musician’s Guide To Growing A Massive Email List

Ariel Hyatt — Tue, 19 Mar 2024 17:00:45 +0000

You got into this for the passion and the love of the craft, but somewhere along the way, you’d probably stab a pen in your eye and then attempt to grow your email list. Here’s a reason to want to – Money. The two main arguments I’ve heard from countless artists about why they don’t […]

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Making Emotional Connections With Fans Is Your Job

Ariel Hyatt — Wed, 23 Aug 2023 12:00:06 +0000

There is a huge issue that most artists face today with building actual fanbases. They don’t take the time to make emotional connections. So many want to skip the real work and go straight to the streaming platform that will get them plays (they won’t) or to the publicist who will get them PR But […]

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