Ariel's Top Posts Of All Time Collection - The Cyber PR Music Blog https://cyberprmusic.com/collection/ariels-top-posts-of-all-time/ Your premier resource for all things digital PR. From the company that named it. Sun, 30 Mar 2025 20:25:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://cyberprmusic.com/wp-content/uploads/2024/08/cropped-favicon-2-32x32.png Ariel's Top Posts Of All Time Collection - The Cyber PR Music Blog https://cyberprmusic.com/collection/ariels-top-posts-of-all-time/ 32 32 Bond Marketing: The Secret to Building a Real Music Career https://cyberprmusic.com/bond-marketing/ https://cyberprmusic.com/bond-marketing/#respond Sun, 30 Mar 2025 20:25:22 +0000 https://cyberprmusic.com/?p=31583 Bond Marketing is a fan-building approach that prioritizes real connection over vanity metrics. Unlike the kind of music marketing that dominates today—obsessed with chasing streams, likes, and viral moments—Bond Marketing helps independent musicians create lasting, loyal relationships with fans, turning passive listeners into true supporters. Most musicians who come to Cyber PR share a common […]

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Musicians: How To Avoid Buzz Marketing Danger Loops  https://cyberprmusic.com/danger-loops/ https://cyberprmusic.com/danger-loops/#respond Thu, 06 Mar 2025 23:07:24 +0000 https://cyberprmusic.com/?p=31495 Are You Stuck in  Buzz Marketing Danger Loops? In my new book, From Buzz to Bond, I explore why so many independent artists fall into the trap of Buzz Marketing, pouring time and money into vanity metrics that don’t translate into real fan relationships. One of the most deceptive and addictive traps is Buzz Marketing Danger Loops.   […]

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Musician’s Guide to LinkedIn https://cyberprmusic.com/musicians-guide-to-linkedin/ https://cyberprmusic.com/musicians-guide-to-linkedin/#comments Fri, 28 Jun 2024 12:44:44 +0000 https://www.cyberprmusic.com/?p=28824 If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to cause a tangible shift in your career as an artist. This leads me to a social site you may not have considered for your music career: LinkedIn. You […]

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Cyber PR’s Best Press Hits Of 2024 https://cyberprmusic.com/press-hits-of-2024/ https://cyberprmusic.com/press-hits-of-2024/#respond Thu, 19 Dec 2024 21:16:53 +0000 https://cyberprmusic.com/?p=31274 Introducing Our Best Press Hits Of 2024! A publicist is only as good as the artists we represent, and we have had the privilege and honor of pitching some extraordinary artists to the media during these last 12 months. We’re thrilled to show off over 60 examples of press, playlists, and podcast highlights, showcasing the […]

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Is Social Media Failing Your Music Promotion? https://cyberprmusic.com/social-media-music-promotion/ https://cyberprmusic.com/social-media-music-promotion/#respond Thu, 21 Nov 2024 16:09:23 +0000 https://cyberprmusic.com/?p=31115 I’ve been thinking a lot about social media music promotion. It’s almost Thanksgiving—when I start to reflect and take stock of the year we’ve had. This one has been complicated, to say the least. I’ve lost a lot of sleep thinking about the massive shifts in music marketing—not to mention our global economy, the climate […]

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Micro Coaching Will Transform Your Music Career https://cyberprmusic.com/microcoaching/ https://cyberprmusic.com/microcoaching/#respond Thu, 14 Nov 2024 20:12:49 +0000 https://cyberprmusic.com/?p=31104 Micro Coaching offers a fresh approach to guiding our clients through the challenges of today’s music landscape. With 100,000 new tracks landing on Spotify daily, standing out can feel insurmountable. Micro coaching keeps things simple, with frequent, targeted guidance that meets our artists where they are—eliminating the endless to-do lists.  It offers just what they […]

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Musician’s Guide to Marketing Plans: The Nuts & Bolts Pt. 1 https://cyberprmusic.com/musicians-guide-to-marketing-plans-part-1-2/ https://cyberprmusic.com/musicians-guide-to-marketing-plans-part-1-2/#respond Tue, 30 Jul 2024 11:00:31 +0000 http://cyberprmusic.stage.12sm.us/?p=1351 These Musician Marketing Plan posts are the most popular series at Cyber PR Music.  In this ever-changing landscape, we consistently see the same issue: A surprisingly vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when […]

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Your Fan Journey Probably Sucks – Here’s How to Fix it https://cyberprmusic.com/your-fan-journey-probably-sucks-heres-how-to-fix-it/ https://cyberprmusic.com/your-fan-journey-probably-sucks-heres-how-to-fix-it/#respond Tue, 30 Apr 2024 16:00:40 +0000 https://www.cyberprmusic.com/?p=29702 What is A Fan’s Journey? A fan’s journey is when a fan or potential fan first finds out about you. It’s the journey they go on to discover you and what helps them become engaged fans. This fan journey may start on Google, Spotify, SoundCloud, or Instagram.  The word journey means that it won’t end […]

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Social Media Tuneup ebook: New And Improved For You https://cyberprmusic.com/social-media-tuneup-for-you-2/ https://cyberprmusic.com/social-media-tuneup-for-you-2/#respond Wed, 10 Jul 2024 11:20:11 +0000 https://www.cyberprmusic.com/?p=26504 I have a little ebook that many artists who buy it love…  Social Media Tuneup. I’ve had a deep love-hate relationship with the fact that I was an early pied piper leading artists to social media. Only to discover years later how detrimental it is to our collective mental health. That being said, social platforms […]

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Meet The NEW Team Cyber PR! https://cyberprmusic.com/team-cyber-pr-2/ https://cyberprmusic.com/team-cyber-pr-2/#respond Wed, 22 May 2024 16:56:05 +0000 https://www.cyberprmusic.com/?p=29649 There’s a new Team Cyber PR, and I’m excited to introduce them to you! You may have noticed a few months ago, I put out the call to my email list looking for new talented, brilliant artists who have a propensity also to be great marketers (rare!) I was EXCITED when I received over 100 […]

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